A constant Learner
Chief Executive Officer with 20+ years in the marketing and advertising industry of India. Serial investor in brilliant ideas and companies in the communications eco system.
During his career, Mandeep has received over 200 awards in the category of promotions, activation, outdoor, and media including Cannes Lions, D&AD Pencils, Abbys & Emvies.
Mandeep's expertise is digital strategy, marketing management, customer relationship management (CRM), event management, OOH, and media relations.
He advises for successful brand implementation and campaign design, corporate communication, experience design, content solutions, media planning, buying, analytics, and reporting topped with execution capabilities.
For two decades, he has facilitated and lead successful teams to achieve innovative ideas benefiting brands to augment their sales.
Mandeep was the co-founder of a well known agency in 2015 with offices in Mumbai which created global partnerships using groundbreaking technology to become one of the premiere creative media agencies.
Prior he was Executive Director of DDB Mudra Group for six years. Mandeep delivered the largest telecom brand with a case study presented at over 40 Universities including Harvard on “how to build a brand in India.” His portfolio of client offerings grew the business by almost 200% YOY over the 7-year journey.
Mandeep was senior at Ogilvy the New York City based British advertising, marketing, and public relations agency for the previous six years. He was responsible for launching Bates, the second specialist agency within the Ogilvy Group. Bates excelled in outdoors, activation, and retail. Mandeep provided their strategic direction to become one of the top five agencies in India within a span of three years.
He has cultivated his skills by prizing education: Mandeep received his bachelor degree in advertising from Model Academy, then a graduate degree in commerce from Delhi University, and Masters in Business Advertising from Melbourne University (formerly NMIT), DDB's Agency Leadership Program Shanghai, and a degree in Senior Management from Babson University, Wellesley, United States.